Fishy Business:
Indian Edition
The most popular desi fishing simulation game that brings India's diverse aquatic life, famous water bodies, and cultural fishing traditions right to your mobile!

Overview
Fishy Business: Indian Editionis a mobile fishing simulation game developed specifically for the Indian market, combining realistic gameplay with authentic local elements that resonate with desi players across the country.
Launched in 2022 by a collaboration between international game developers and Indian content creators, the game quickly gained popularity due to its attention to local details, from iconic Indian water bodies to regional fish species that every Indian angler would recognize.
Unlike generic fishing games,Fishy Business: Indian Editionincorporates cultural nuances, traditional fishing techniques, and even local festivals into its gameplay, creating an experience that feels uniquely Indian while maintaining high-quality gaming standards.
Available on both Android and iOS platforms, the game follows a free-to-play model with in-app purchases for virtual items and enhancements, making it accessible to the mass Indian mobile gaming audience.
Cross-Platform
Play on Android, iOS, and even low-end devices with optimized performance for Indian networks
Multiplayer Mode
Compete with friends and players across India in regional fishing tournaments
100% Desi Content
Authentic Indian fish species, locations, and cultural fishing traditions
Gameplay
The core gameplay ofFishy Business: Indian Editionrevolves around realistic fishing mechanics adapted for mobile devices, with intuitive touch controls that make it easy for beginners while offering depth for experienced players.
Players start their journey by choosing a starting location from among India's most famous water bodies – from the mighty Ganges to Kerala's backwaters, and from Dal Lake in Kashmir to Chilika Lake in Odisha. Each location offers unique fishing experiences and challenges.

To catch fish, players must select appropriate bait (which varies by location and target species), cast their line with a swipe gesture, and then carefully reel in their catch using a combination of tap and hold controls that simulate the tension of a fish on the line.
Different fish species exhibit unique behaviors – some put up a strong fight, while others are more timid and require patience. Successfully catching rare or large fish earns players in-game currency, experience points, and bragging rights on the game's leaderboards.
As players progress, they can upgrade their fishing equipment – rods, reels, lines, and bait – to tackle larger and more elusive fish. They can also unlock new locations across India, each with its own ecosystem and fishing challenges.
The game features both story-driven missions and free fishing modes, allowing players to either follow a narrative or simply enjoy the relaxing experience of virtual fishing at their own pace.
Indian Localization &特色 (Special Features)
What truly setsFishy Business: Indian Editionapart from other fishing games is its extensive localization that celebrates India's rich aquatic diversity and cultural heritage. The developers worked closely with Indian fishermen, aquatic biologists, and cultural experts to ensure authenticity.
Iconic Indian Locations
The game features 15+ accurately recreated Indian water bodies, each with distinct visual characteristics and fish populations:
- Ganges River (Uttar Pradesh, Bihar, West Bengal)
- Kerala Backwaters (Kerala)
- Dal Lake (Jammu & Kashmir)
- Chilika Lake (Odisha)
- Himalayan Streams (Himachal Pradesh, Uttarakhand)
- Cauvery River (Karnataka, Tamil Nadu)
- Sunderbans Delta (West Bengal)
- Lake Pichola (Rajasthan)
Local Fish Species
Players can catch over 50 Indian fish species, each with accurate behavior patterns and habitat preferences:

Regional Language Support
Unlike many international games that only offer Hindi alongside English,Fishy Business: Indian Editionsupports 12 Indian languages, making it accessible to players across the country:
Hindi, Bengali, Tamil, Telugu, Marathi, Gujarati, Kannada, Malayalam, Punjabi, Odia, Assamese, and Urdu. The voice acting and in-game text feel natural in each language, thanks to native speakers involved in the localization process.
Festival Events
The game regularly hosts special events tied to Indian festivals, offering unique rewards and gameplay experiences:
- Makar Sankranti Special- Catch special "sankranti fish" with kite-shaped lures
- Onam Boat Race Event- Compete in virtual snake boat races alongside fishing
- Durga Puja Challenge- Collect rare fish offerings for the goddess
- Pongal Harvest Festival- Special fish feasts and cooking mini-games
- Diwali Light Festival- Night fishing with illuminated floats and fireworks
Download Stats & Player Reviews
Since its launch in early 2022,Fishy Business: Indian Editionhas seen remarkable growth in the Indian mobile gaming market, becoming one of the most popular simulation games in the country.
Download Numbers
- Total downloads in India:15.8 million+
- Android downloads:14.2 million
- iOS downloads:1.6 million
- Monthly active users (MAU):3.2 million
- Daily active users (DAU):850,000+
Regional Popularity
Top 5 states by player base:
- Maharashtra (18% of total players)
- Uttar Pradesh (15% of total players)
- Tamil Nadu (12% of total players)
- Karnataka (10% of total players)
- West Bengal (9% of total players)
*Data as of July 2025, sourced from official game metrics
Player Ratings & Reviews
Fishy Business: Indian Editionhas received overwhelmingly positive feedback from Indian players across app stores:
"Finally, a fishing game that feels like home! The Ganges river section brings back so many childhood memories of going fishing with my dad. The Rohu fights just like in real life!" - Rakesh from Varanasi
"The Kerala backwaters level is stunningly beautiful! As a Keralite living in Bangalore, this game gives me a taste of home. The Onam events are so well done!" - Anjali from Bangalore

Indian Player Guides & Tips
TheFishy Business: Indian Editioncommunity has developed extensive guides and strategies tailored to the game's unique Indian content. Here are some top tips from experienced desi players:
Best Baits for Indian Fish
Using the right bait is crucial for success. Indian players have discovered these effective combinations:
Fish Species | Best Bait | Location |
---|---|---|
Rohu | Boiled rice paste + mustard oil | Ganges, Yamuna |
Hilsa | Small shrimp (chingri) | Sunderbans, Hooghly River |
Mahseer | Earthworms + jaggery | Himalayan rivers |
Catla | Chana dal paste | Most freshwater lakes |
Optimal Fishing Times
Indian anglers know that fish are more active during specific times, and this holds true inFishy Business: Indian Editionas well:
- Early morning (5-7 AM)- Best for Rohu and Catla in most locations
- Evening (5-7 PM)- Prime time for Mahseer in mountain rivers
- Night (9 PM-12 AM)- Ideal for catching Hilsa during monsoon season
- Post-rain- All fish species become more active for 2-3 hours
Community & Local Events
TheFishy Business: Indian Editioncommunity in India is highly active, with millions of players engaging through in-game chat, social media groups, and even offline meetups.
The developers actively engage with the Indian community through regular AMAs (Ask Me Anything) sessions on social media, often featuring popular Indian gaming influencers who stream the game.
Regional Player Groups
Players have formed regional communities that organize their own tournaments and share location-specific tips:
Covers Punjab, Haryana, UP, Uttarakhand
Maharashtra, Goa, Gujarat
TN, Kerala, Karnataka, Andhra
WB, Bihar, Jharkhand, Odisha
Assam and Northeast states
Focus on desert lakes and rivers